I scale e-commerce & DTC brands with paid media
Scaling e-commerce brands through data-driven performance marketing and conversion optimization
I combine deep expertise in paid media, funnel strategy, and e-commerce analytics to help DTC brands achieve predictable, profitable growth at scale.
Every campaign is approached with rigorous testing and creative strategy — making sure every dollar of ad spend works harder, smarter, and delivers measurable ROI.
Career Journey & Growth
Drove a surge in eCommerce sales and customer acquisition by crafting high-converting ad campaigns tailored to niche audience segments. Leveraged data-driven strategies and integrated CRM tools to streamline the buyer journey, resulting in improved retention and a significant uplift in conversion rates.
Drove increase in real estate leads and property sales by designing high-converting ad campaigns targeting specific buyer demographics. Integrated CRM tools to streamline lead nurturing, ensuring prospective buyers were effectively guided through the sales funnel, resulting in higher conversion rates.
Enhanced the agency's brand strength by implementing cohesive digital marketing strategies, including consistent branding across all platforms, high-performing social media campaigns, and thought leadership content. Identified gaps in sales funnels and developed targeted ads, content strategies, and CRM integrations, generating more leads and improved conversion efficiency.
Boosted leads and conversions for agency clients by crafting tailored marketing campaigns. Identified gaps in sales funnels and developed targeted ads, content strategies, and CRM integrations to address these challenges. This customer-focused approach not only generated more leads but also improved conversion efficiency.
Drove sales growth for agency clients by implementing targeted marketing strategies, resulting in a 40% uplift in leads and conversions. Conducted in-depth consultations with clients to understand their sales challenges, target audiences, and specific business goals, developing personalized multi-channel marketing strategies.
Designed and implemented a comprehensive digital marketing strategy, resulting in increase in sales and website traffic within months. Conducted a thorough audit of the client's digital presence and identified key areas for improvement. Using data-driven insights, developed a multi-channel marketing approach.
Studied computer science foundations alongside digital marketing, combining technical skills with marketing expertise.
Full-funnel paid media strategy across Meta, Google, TikTok, and Snapchat. From prospecting to retargeting, every campaign is built to maximize ROAS and scale profitably.
End-to-end Shopify store optimization, product launch strategy, and conversion rate optimization. I turn underperforming stores into revenue machines.
Server-side tracking, multi-touch attribution, and custom dashboards that give you true visibility into what's working. No more guessing — just data-driven decisions.